22nd September 2006

Glittering prizes for Tri-Direct

At a ceremony held last night at the Grovesnor House Hotel by Direct Response magazine, brand response agency Tri-Direct walked off with two awards for their work with specialist insurers Hiscox.

They took winning place in the Financial category beating off competition from Britannia Building Society and esure with ‘Beyond the Renewal Month’, a DM customer acquisition campaign that sourced new and responsive data for the client by looking beyond the key variable of insurance renewal information. This innovative approach was again rewarded later in the evening with the top award for Intelligent Innovation. As one of the panel of judges commented: ‘They tried to work out the spaces in the market and move into them before anyone else’. And another said: It’s nice to see something moved away from process with a little free thinking’.

Direct Response Intelligence Awards recognise the intelligence behind virtually any direct mail campaign, acknowledging the impact that planning, segmentation and analysis can have on the success of DM.