8th January 2008

Ex-IDM staffer joins Tri-Direct

Multi-channel brand response agency Tri-Direct has appointed Robin Trust to the role of Associate Director from IDM where he rose from Account Director to Board Director in three years. Trust will be working with a range of clients including specialist insurers Hiscox. As a member of the recently formed executive management team, Trust will be responsible for delivering excellence in client services and helping to drive an integrated approach to communication solutions.

Prior to IDM, Trust worked at Zed Media and Zenith Optimedia in an Account Director role. While there, he worked with Lexus, Littlewoods, Woolworths, Staples and MBNA.

Robin Trust said: “Tri-Direct is at the forefront of integrated media planning and I’m looking forward to the opportunity to pull all the strands together to deliver great results for our clients.” Andrew Higgs, director, said: "Robin’s experience across such a range of sectors together with his commitment to the multi-channel approach will, I have no doubt, prove of great worth both to ourselves as a company and to our clients.”