Richard Davies returned to Tri-Direct in 2008 in the role of Head of Integration. He was appointed Managing Director at the beginning of 2009 and is leading the transformation of Tri-Direct into Acquity.

In 2000, Richard joined Zed as Planning and Board Director.  In addition to planning responsibilities for clients such as BT, ITV Digital, AA, Masterfoods and MBNA, he was closely involved in the strategic and practical process of both the integration of Zed with Zenith and the merger of Interactive @ Optimedia with Zenith Interactive Solutions.

Before this, he began his advertising career at Tri-Direct, rising to Account Director for Alliance and Leicester and Standard Life Healthcare, managing a media budget of £20 million.

Richard was awarded a degree in Business Studies at Portsmouth University. Outside of work, he supports the fitful efforts of the Welsh Rugby Team and is a fair weather golfer.