16th February 2009

Foreign exchange specialists convert clicks to revenue

Customer insight agency, Acquity (formerly Tri-Direct) is rolling out a Pay Per Click campaign this week for international foreign exchange and payments specialist Moneycorp.  Targeted at SMEs, the landing page offers companies guidance on how to reduce and manage their FX risk.

This campaign follows hard on the heels of a consumer campaign that kicked off last month designed to consolidate the Moneycorp brand in the overseas property and émigré markets and to position the company as the number one provider within its category. Their new strapline is: ‘It pays to use the experts!’.

Specialist press planning and buying began in early 2008 and Acquity won Moneycorp’s search activity in November 2008.  Acquity has now consolidated all media activity into the agency.  

David Easton, Acquity’s media director, said: “As well as constructing the B2B PPC campaign, we’ll be deploying our analytics product Continuum Connect to establish accurate campaign measurement by connecting online and offline databases to our own ‘whole market’ pool of data.  We’ll be able to realistically attribute response and conversion to the correct marketing channel, thus offering greater clarity on the effectiveness of Moneycorp’s advertising.”

Nick Bull, Head of Marketing, Moneycorp said: “With Acquity handling all our advertising we’ll be able to see where and how response is being driven and be able to make adjustments to our activity to achieve the best response levels for our money.  Further detailed analytics for both the Private and Corporate divisions of Moneycorp are planned and will help us identify non-core UK markets and increase revenues from these areas.  This will identify and inform our next burst of activity which will see a broadening of our media options.”

Creative is being handled by Inferno.