Radio is not recognised as a pure response medium, yet Radio can provide a valuable layer to an integrated media campaign.

Radio can grab a loyal, local audience by the ears - in 30 seconds it can deliver both the brand and the proposition, and substantial repetition means the message certainly gets through.  We promote the use of radio because of its cost-effective reach, its flexibility, and its frequency that can support other forms of media expression.

At Acquity we invite you to listen to the radio and hear how it can amplify your media strategy. Click here.