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Kettler flexes marketing muscle
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Kettler flexes marketing muscle with PPC campaign |
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Press Release 26th January 2009 Customer insight agency Acquity adds online to press
Customer insight agency Acquity (formerly Tri-Direct) has been asked to produce a Pay Per Click campaign for specialist fitness supplier, Kettler (GB), to promote its high end range of gym equipment direct to the consumer.
The highly targeted campaign will focus on brand terms including makes and models from the Kettler range. A test run last year showed a strong correlation between press activity and traffic to the client’s website. This year, PPC will run in advance of the press campaign in order to create a baseline so accurate insight and analysis can be run against the combined strands of Press and online.
Acquity has been working with Kettler for a year in which time it has focused on delivering a press campaign that would launch the ‘direct to consumer’ programme.
Kettler, a German owned company, offers a complete range of home exercise equipment from cross trainers to treadmills. Their supplier outlets include John Lewis and fitness retailers.
David Easton, Media Director at Acquity, said: “We’ve planned a PPC campaign timed to coincide with the point in the year when people want to deal with the excesses of Christmas and resolve to get fit and trim but would rather work-out at home than in a gym”.
Paul Bevington, Managing Director, Kettler, said: “We are looking to grow our direct sales to the fitness-conscious consumer by using a highly targeted PPC campaign that offers a range of response routes.”
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If you are a journalist and would like to know more about Acquity, please contact Steve Reid on 07711 509 259 or email sreid@acquity.co.uk.
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