What is Acquity ?

Once business believed that simply gathering customer data was all that was needed for sales success.  Today, precise information is identified, analysed and incisively applied to deliver true competitive advantage.  Insight you can actually action and utilise is essential.  Without identifying the individuals and their motivations for dealing with you, cost effective sales cannot be achieved.

Acquity has developed, what we think is the most effective approach to acquisition, development and retention in the market today.  The ability to get into the hearts and minds of your existing and potential customers is now a reality.  Unique analytic tools and our vast marking prospect database, Continuum, means we know your customer - where they are, how they behave, what message and channels they respond to.

That is why at Acquity, customer insight is our game and we truly know your customer.

The Book

The ‘Ci’ after our name means ‘customer insight’ but for more indepth discussion of our new proposition, order a copy of ‘Know’,  a book that tells the story of Tri-Direct transformed.  Either fill in this form or call Steve Reid on 07711 509 259.

Steve Reid elected to serve on
the DMA Data Council

Acquity's Commercial Director, Steve Reid, has been elected to serve on the DMA Data Council from 2010.  The DMA's Data Council aims to provide DMA members with thought leadership, practical advice and drive policy development across the entire data space.  Learn more at www.dma.org.uk.

Recommended Agency Register

Proving once again that Acquity have what it takes, our clients have rated us highly and have enabled us to achieve recommended supplier status with the Recommended Agency Register.

RAR is a unique resource for marketing professionals that makes it simple to source, select and engage the right marketing suppliers.

Membership is only achieved by recommendation.  This makes RAR a valuable resource for clients looking for a new supplier, as ratings are supplied by current clients who have rated the agency on key criteria.

See our profile on the RAR at www.agencyregister.co.uk

Know who you are talking to -
talk to Steve Reid on 01256 810656.

Data Summit 2010

Acquity will be sponsoring the 2010 Data Summit being held later this year in Dolce La Hulpe, Brussels.  The Data Summit will provide the ideal opportunity for delegates and sponsors to brainstorm solutions to some of their biggest challenges.  Steve Reid, Commercial Director at Acquity, will be on hand to focus on the areas that delegates are keen to address and to show how Acquity's strategies can provide the solutions they require.

Acquity provides actionable customer insight which allows companies to know a lot more detail about their customers and prospects, allowing them to communicate more effectively, turning Know into Yes.

If you would like to know more about Acquity please give Steve Reid a call on 01256 810656 or 07711 509259 or click the link above to email him.

For more information on the Data Summit please see the website -     www.thedatasummit.co.uk

About our Solutions

Continuum : Possibly the most powerful data tool in the UK.  Four levels of complexity from accurate contact records for 98% of UK consumer population through to instant one to one marketing - giving you the edge over your competitors allowing you to close a sale in a quick, easy and efficient manner.

Paragon : Geo-demographic systems will only give you a static solution, unchanged until the data is updated - whereas Acquity's modelling tool Paragon is dynamic; building on each previous set of results and maintaining the uplift over time – to interpret results, tailor creative and enhance response.

Virtue : How confident are you in attributing response?  Our interrogation tool Virtue can reveal which medium, or combination of media, leads to or influences a customer’s decision to purchase.  So make sure you are directing your marketing investment appropriately.

To know more about Acquity's products, click here to find out more.