Tri-Direct was founded in 1989 by three entrepreneurs who spotted a gap in the market and filled it.  Twenty years later, having gained a wealth of expertise and experience, they are still alert to market shifts and have put their money where their mouths are to transform their company to meet the challenges their clients are facing.

Yet this transformation has been born out of the two strengths that they brought to the original company at the outset and have developed beyond all recognition.

The first strength is their innate understanding of the power of data, but also an appreciation of its shallowness if it is not interpreted correctly. So they set about turning data into information.

Their second strength is their intellect coupled with their expertise and experience, not only in turning information into knowledge, but knowing how, when and where to apply it to good effect for their clients.

So they can analyse information to establish the personality of a prospect that tells Acquity their propensity to buy the client’s product or service, but also the prospect’s behavioural pattern of how they wish to be communicated to.

This brings another of their traditional strengths into play, knowledge of the matrix of media.  When to apply what and in which mix to definitively reach the prospect.

So Acquity’s customer insight is itself multi-facetted, not just knowing who to reach but how reach them.  For less outlay and greater returns.