Segmenting the UK Population by Belief

The challenge was set when Salaam Halal wanted to launch a new car insurance product and establish its brand.

The objective was to target Muslims with a requirement for car insurance, providing them with a product which was fully compliant with Shariah Law, the legal system governing Islam.

See how we rose to the challenge and managed to achieve a remarkable response rate of 4.49% - read the full case study here.

Solving a Paradox with Paragon

How we refined targeting yet expanded the universe of prospects. Read how we used our propensity modelling tool, Paragon, together overlaid with a frequecy capping tool, to create a door drop programme that not only drove down CPS ,but also opened up potential postcode sectors to target. Thus making the data work smarter and harder.

Getting the Incentive Right

Incentives are everywhere these days and the right incentive delivered to the right audience through customized targeting can both increase sales from existing audiences whilst driving new customer types. However, an ill thought through offer can have serious repercussions. What can we learn from this?

What we mean by 'Halo Effect'

Our work with Vue Entertianment really illustrates what we mean when we talk about 'media integration'. This case study outlines the multi-channel approach we took to create a 'halo' effect - where the sum of the whole is greater than the parts.

Data Strategy Strategy Winner

Hiscox has set significant growth objectives to the year 2010. To meet these, it needed to up its DM activity without significantly increasing budget. We came up with a way to make the data work harder and smarter. 60/70/80 was the winning entry in the year's Data Strategy Awards within the Financial Product category.

An Integrated Evolution

When you've worked with a client for four or five years, you use what you learn about the response to their brand to inform every step of each campaign; to use and transfer skills from one channel to another as budgets and targets grow.

Read here how we've helped this specialist insurer in the over 50's market grow their response - and their business.

Vicars and Ringmasters

How do you communicate with a range of vehicle owners who might be subject to the new Vehicle Emissions charges? Well this was the challenge facing Tri-Direct and Chemistry Communications when they answered a data brief from Transport for London.