Barry Leeson-Earle co-founded Tri-Direct in 1989 and is responsible for the development and deployment of timely, accurate and relevant Data within Acquity.

During Barry’s nineteen year tenure at Tri-Direct, he moved the data offering from pure list-broking to the creation of a strategic data services consultancy within the company. His unique take on the effective use of data has been to provide a truly independent data consultancy by integrating all the key elements; data planning, buying, processing and hosting, modeling and analytics to a simplified single point service. His pioneering use of marketing prospect databases and prospect pools enables the client to integrate, measure and analyse other channels to market, as well as giving them total control and instant access to pre-determined prospect data sets as and when required for mailing campaigns.  He has developed Continuum, a unique data platform which is now being used by several clients.

Barry Leeson-Earle is a member of the Data Council’s Communication Working Party and the Future Proofing Permission Working Party and sits on the List and Insert Forum. He is on the Board and a founding member of the National Suppression File, a DMA initiative. Barry is actively involved in the development of the effective use of data within the marketing arena and has over twenty years of specialist data knowledge and experience.