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Andrew Higgs
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Andrew began his career in 1981 with British Telecom as a Systems Analyst/Programmer having completed a Philosophy Degree at York University. From British Telecom he joined the Army in 1982 taking a commission with the Royal Corps of Signals.
After leaving the Army in the rank of Captain in 1986, Andrew joined Nationwide Direct Marketing as Marketing Manager where he gained invaluable insight into direct marketing. After substantially growing the business, Andrew was appointed General Manager.
In 2009 he was part of the management team that oversaw the transition to a consumer insight company Acquity.
Andrew has led the Continuum platform design team, creating the four levels of application and has developed analytic enhancement and data interrogation tools; Paragon, which combines geo-demographic insight with responder data, and Virtue, an attribution results system that drives confident planning.
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Andrew Higgs
Director | | Read the great things our clients say about us |
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