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Hiscox
“Acquity has been onboard since the launch of our direct-to-consumer business and the addition of search is the last piece in fully integrating our media planning with them. They have demonstrated a thorough insight into our brand and business needs at a time of increasing media fragmentation and complexity. By unifying the online and offline strategy under Acquity we now reap the benefits of a channel neutral, fully integrated media strategy and plan that centres on the attitudes and behaviours of our target customer.”
Glenn Caton, Sales & Marketing Director Hiscox UK
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| HBOS
"The impact of Acquity's expertise on our acquisition programme has been fantastic. We've seen a huge improvement in our Direct Mail performance since moving our cold data selection to Continuum. The development of propensity modelling has also delivered extremely positive results in both our Direct Mail and Door to Door media. The team at Acquity show a real enthusiasm for our business and are always on hand to offer their help, support and knowledge. We look forward to continuing to develop our relationship and to driving even more positive results next year.” Lindsay Forster, Product Head of General Insurance, HBOS. |
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| Winston Churchill Memorial Trust"Our first year with Acquity was a great success. The use of press and a highly targeted PPC campaign delivered a 40% increase in response – the highest we’ve had for four years, so thank you, Acquity, and we’re looking forward to working with you next year." Jamie Balfour, Director General, Winston Churchill Memorial Trust |
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Testimonials
