The whys and wherefores of Acquity

We haven't gone through the process of transformation for the fun of it. We are building on the successes we are having for our customer base and the response we  are receiving from major enterprises as an understanding of our offer becomes more widely known.  Along the way we're meeting an increasingly important client need.

Facing shrinking market demand, companies are downsizing at a frightening rate. As markets diminish, they fragment, so to sell a product it has to be as customised as much as possible for the individual customer. To do this, it is no longer enough for a client to have a detailed knowledge of its markets or even socio-economic groupings, the client needs a detailed knowledge at the granular level, individual prospect by prospect and the nature of those prospects.

Then an offer can be truly tailored and sales won. It is to reach this level of refinement of targeting that we transformed our business model out of an inherent direct mail strength into customer insight and coined the name Acquity.  We understand only too well that if we cannot provide a superior service competitively, all our transformation will come to nought rather than lots of zeros. That is why Acquity offers such superb value.

Tri-Direct transformed to Acquity January 2009