What is Acquity ?

Once business believed that simply gathering customer data was all that was needed for sales success.  Today, precise information is identified, analysed and incisively applied to deliver true competitive advantage.  Insight you can actually action and utilise is essential.  Without identifying the individuals and their motivations for dealing with you, cost effective sales cannot be achieved.

Acquity has developed, what we think is the most effective approach to acquisition, development and retention in the market today.  The ability to get into the hearts and minds of your existing and potential customers is now a reality.  Unique analytic tools and our vast marking prospect database, Continuum, means we know your customer - where they are, how they behave, what message and channels they respond to.

That is why at Acquity, customer insight is our game and we truly know your customer.

The Book

The ‘Ci’ after our name means ‘customer insight’ but for more indepth discussion of our new proposition, order a copy of ‘Know’,  a book that tells the story of Tri-Direct transformed.  Either fill in this form or call Steve Reid on 07711 509 259.
 

Know who you're talking to

Acquity sponsored the recent Data Strategy Summit. During the event, Acquity's Commercial Director, Steve Reid, managed to persuade the delegates to hood up into balaclavas before the gala dinner. Check the Tweetpic here.

The balaclavas are a potent symbol of how customers are pretty faceless to many organisations.

Acquity provides actionable customer insight which allows companies to know a lot more detail about their customers and prospects allowing them to communicate more effectively, turning Know into Yes. To find out more call Steve Reid on 01256 810656.

Why do people drive BMW’s?

Do you, or someone you know, drive a BMW?  Are you aware that makes you a Striver? Strivers are outer-directed people who are searching for their niche in the world.

Our brand new attitudinal tool, Values, focuses on inner behaviours and emotional responses to create a powerful overlay to Continuum.  Eight separate profiles can mesh with the individual lifestyle and responder data that we hold for every individual in the UK, unleashing the power and depth of data. It feeds up and down the communication chain to drive creative choices and finely targeted communications.  Read the release here

About our Solutions

Continuum : Possibly the most powerful data tool in the UK.  Four levels of complexity from accurate contact records for 98% of UK consumer population through to instant one to one marketing - giving you the edge over your competitors allowing you to close a sale in a quick, easy and efficient manner.

Paragon : Geo-demographic systems will only give you a static solution, unchanged until the data is updated - whereas Acquity's modelling tool Paragon is dynamic; building on each previous set of results and maintaining the uplift over time – to interpret results, tailor creative and enhance response.

Virtue : How confident are you in attributing response?  Our interrogation tool Virtue can reveal which medium, or combination of media, leads to or influences a customer’s decision to purchase.  So make sure you are directing your marketing investment appropriately.

To know more about Acquity's products, click here to find out more.